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20 Ps of Marketing A Complete Guide to Marketing Strategy

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ISBN-10: 0749471069

ISBN-13: 9780749471064

Edition: 2014

Authors: David Pearson

List price: $47.19
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The 20 Ps of Marketing contains the thinking on which to base sound reactions to the marketing challenges faced by large and small companies today.  Combining elements of the textbook and real world marketing experiences, it is packed with useful information and meditations on the craft of marketing, designed both to structure the reader's thinking and as a springboard to further reflection. As such, the Ps - one to a chapter - are split into distinct categories. The first group contains the core Ps: the original four plus one more: packaging. In some versions this is included in product and it also can be confused with promotion. However, they are distinctive exercises. Group two covers…    
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Book details

List price: $47.19
Copyright year: 2014
Publisher: Kogan Page, Limited
Publication date: 12/31/2013
Binding: Paperback
Pages: 336
Size: 6.10" wide x 9.13" long x 0.79" tall
Weight: 1.100
Language: English