Digital Branding A Complete Step-By-Step Guide to Strategy, Tactics and Measurement

Name: Digital Branding A Complete Step-By-Step Guide to Strategy, Tactics and Measurement
Availability: OutOfStock
ISBN: 9780749469955

ISBN-10: 0749469951

ISBN-13: 9780749469955

Edition: 2014

Authors: Daniel Rowles

List price: $44.95

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Description:

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimization and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Book details

List price: $44.95
Copyright year: 2014
Publisher: Kogan Page, Limited
Publication date: 4/28/2014
Binding: Paperback
Pages: 232
Size: 6.10" wide x 9.25" long x 0.59" tall
Weight: 0.726
Language: English