How to Write a Business Plan

Name: How to Write a Business Plan
Availability: OutOfStock
ISBN: 9780749467104

ISBN-10: 074946710X

ISBN-13: 9780749467104

Edition: 4th 2013

Authors: Brian Finch

List price: $9.99

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Description:

Starting with the premise that there's only one chance to make a good impression,How to Write a Business Plancovers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans. New in this edition are summaries at the end of each chapter, updated advice on producing cash and forecasts and a more detailed questionnaire to help with forecasting.

Book details

List price: $9.99
Edition: 4th
Copyright year: 2013
Publisher: Kogan Page, Limited
Publication date: 3/3/2013
Binding: Paperback
Pages: 192
Size: 5.47" wide x 8.54" long x 0.39" tall
Weight: 0.550
Language: English

Brian Finch has been Director of Business Development for large UK public companies, as well as co-founder and Finance Director of an SME retail business with substantial internet trading. By background an engineer and certified accountant, he has an MBA from the London Business School. He is the author of a number of self-development books, many translated around the world, including The Times Guide to How To Write a Business Plan 3 rd Edition, (Kogan Page).



Introduction



The structure of the plan


Using appendices



Summary



The business background


The business


What is the product or service?


The markets


Supply


How did you get here?



The market


Overview


Market structure


Competitors


Customers


Distribution


Trends


Competitive advantage


Market segmentation


Differentiation


Pricing


Barriers to entry


Big changes and new technologies


Examples of market change


Mixed strategies



Operations


Differencies


Processes


Control


Experience


Supply


Systems


Location and environment


Regulatory control



Management


The essential difference


What skills are required?


Organization structure


Demonstrating control


Management



The proposal


Explain


The proposition


Why will you succeed?


Ask for what you want!


What have you invested?


Closing the deal


The exit



The forecast


The sales forecast


Costs


The five-year forecast


Reviewing the plan


Sensitivity


Key assumptions


Explain important points



Financial information


Profit and loss account


Cash forecast


Sensitivity


Break-even


Funding


Reconciling and checking


Timing


Balance sheet


Trends


Some important terms



Risks



Legal issues and confidentiality


Confidentiality



Selling your business


Explain why you are selling


Emphasize the great opportunities for the business


Don't waste time illustrating that sudden upturn in business expected imminently


Do you include a forecast?


Who is the buyer?


Holding back information


Due diligence



Improve performance with a business plan


Planning is not budgeting


Strategic vision and action


Creating strategy


Planning for people


Practicalities



Using business plans for bidding


Appendices



The confidentiality letter



Reconciling profit and cash flow



The cash forecast


Glossary