Edition: 3rd 2013
List price: $90.00
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In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbookexplores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.This book is divided into twelve key sections: the innovation premium, move up the value chain, forms of innovation, sources of innovation, new fontiers, the creative organiztion, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation, when you are copied. Designed as a practical guide to the effective management of ideas and knowledge,The Innovation Handbookis ideal for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, deisng, technology, brands, intellectual property, finance, marketing and management, it will discuss how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.