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Thought Leadership Prompting Businesses to Think and Learn

ISBN-10: 0749465115

ISBN-13: 9780749465117

Edition: 2014

Authors: Laurie Young

List price: $34.99
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Description:

There is, quite simply, no other publication on this subject. There have been a few books on management ideas as fads - but not the tools, techniques and effects of thought leadership as a marketing principle. There seems to be a common evolution of "break though" ideas. They arrive, grow in popularity and fade away. This gives the impression that they are fads and fashions. Some (like process re-engineering) are studied by academics and become accepted disciplines (taught now in most universities as process management). Others (like "the Boston matrix", "the balance sheet" and mass advertising) become such standard business practice that it is forgotten that they were once new "thought leadership" concepts.Laurie Young covers this topical and vital subject in critical detail for the first time.
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Book details

List price: $34.99
Copyright year: 2014
Publisher: Kogan Page, Limited
Publication date: 10/3/2013
Binding: Paperback
Pages: 344
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.100

David Young is a respected writer, commentator, journalist, environmentalist, and historian. Working independently in the field of history and the environment he work explores the nature-culture relationship, including perspectives from indigenous nature and indigenous culture.