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Strategic Planning Workbook

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ISBN-10: 074946500X

ISBN-13: 9780749465001

Edition: 3rd 2012

Authors: Neville Lake

List price: $24.99
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Description:

The Strategic Planning Workbookis an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans.This fully revised third edition includes three new chapters, covering: how to analyze your organizational circumstances and match your strategy to them; how to build in measures to track business and strategic success; and how to revise an existing plan - whether you need to take remedial action or build upon its positive results.In a clear and accessible style, Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.
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Book details

List price: $24.99
Edition: 3rd
Copyright year: 2012
Publisher: Kogan Page, Limited
Publication date: 5/3/2012
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.792

Neville Lake has had a long and successful business career, during which has worked for some of the world's top consulting firms. A registered psychologist, Neville has been a business and strategic consultant for over 17 years, has visited over 50 world best-practice organisations and has consulted to over 80 businesses. He is the author of several books, including The Strategic Planning Workbook and The Customer Service Workbook, both published by Kogan Page.

Preface
Acknowledgements
About the author
Getting a bigger brain: how to think like a strategist
The really big questions
The key tactical questions
What are they thinking? Customer analysis
The customer from your point of view
Customers - from their point of view
Getting into their heads: how to understand your customers
Observation
Talking
Focus groups
Surveys
Who else is out there? Potential customer analysis
Customers for the products/services you provide who are buying from your competitors
Customers who are not yet buying the products/services you (and others) provide
Customers you could have, if you developed your business in a different direction
What are they doing? Competitor analysis
Competitor relationships
Competitor analysis
Who are the potential competitors?
Pressure points: understanding the driving forces in your industry
Environmental analysis
Barriers to entry analysis
Availability analysis
What are we thinking? Understanding what is happening in your organization
Stakeholder analysis
Culture analysis
Skills matrix/talent analysis
Financial performance analysis
Process performance (using the sub-optimization analysis)
Risk analysis
Resources versus outcomes analysis
Cause and effect analysis
Relative scale analysis (benchmarking)
Absolute scale analysis (using a framework)
Change readiness analysis
Building the guiderails for the future: mission, vision, values and measures
The shape of the statements
The mission, vision and values workshop
Reinforcing the statements every day
How to pick a strategy that is right for your business
Facilitation
Scenario options analysis
Market future analysis
Lifecycle analysis
Portfolio analysis
SWOT analysis
Concentration of effort analysis
The activity hedgehog
Movement analysis
Making strategy happen: how to lead your business to success
Uniting themes
Generic strategies
The action workshop
Selling your message
Putting it in writing
Show and tell
Bringing it all together
A strong mandate
A strong purpose
Preparation
The right people
The right action plan
Early wins
Communication
Lock-in
Tricks and traps
Trick 1: Keeping perspective
Trick 2: Keeping a grasp on reality
Trick 3: Seeing the world through others' eyes
Trap 1: Finding the solution too soon
Trap 2: Following conventional thinking
Trap 3: Not focusing on outcomes
Appendix: Worksheets
Index