Marketing Communications Integrating Offline and Online with Social Media

ISBN-10: 0749461934

ISBN-13: 9780749461935

Edition: 5th 2011 (Revised)

Authors: Ze Zook, P. R. Smith

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Book details

List price: $65.00
Edition: 5th
Copyright year: 2011
Publisher: Kogan Page, Limited
Publication date: 5/3/2011
Binding: Paperback
Pages: 504
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 1.760

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializingin the creative industries. He has worked with ballet, film and music, working with sponsorssuch as Sainsbury's and The Prince's Trust. He helps creative businesses to fulfil both theirmissions and their business goals, and he has written on media and digital marketing forCambridge Marketing College. Visit www.linkedin.com/in/zzook .

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