Strategic Thinking A Nine Step Approach to Strategy and Leadership for Managers and Marketers

Name: Strategic Thinking A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Price: 4.34 USD
Availability: InStock
ISBN: 9780749460778

ISBN-10: 0749460776

ISBN-13: 9780749460778

Edition: 3rd 2010

Authors: Simon Wootton, Terry Horne

List price: $16.99

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Book details

List price: $16.99
Edition: 3rd
Copyright year: 2010
Publisher: Kogan Page, Limited
Publication date: 7/3/2010
Binding: Paperback
Pages: 160
Size: 6.25" wide x 9.50" long x 0.50" tall
Weight: 0.682
Language: English



Preface


Acknowledgements


Dedication


About this book



Strategic Leadership



Strategic leadership


Strategic leadership and conversational style



Strategic leadership - brain-based communication



Strategic leadership - the thinking skills required


Case Study Marketing leadership and management action



Strategic Thinking - The 9Sï¿½ Approach



Gather strategic intelligence



Assess strategic capability



Create strategic knowledge



Make strategic predictions



Develop strategic vision



Create strategic options



Take strategic decisions



Create and communicate market-led strategy



Plan and manage projects to implement change



The Next Steps


Next Steps


Final thought











References and recommended reading


Index