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Crisis Communication Practical PR Strategies for Reputation Management and Company Survival

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ISBN-10: 0749454008

ISBN-13: 9780749454005

Edition: 2008

Authors: Peter Anthonissen, Peter Frans Anthonissen

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Description:

No company or organization is immune to crisis. Every day brings the risk of being affected - an accident results in death or injury; a failed company takeover causes share prices to plummet; toxic food, medicines and drinks leads to mass hysteria. A crisis, however, does not necessarily have to turn into a PR disaster for the business or organization involved. "Crisis Communications "provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. "Crisis Communications "is a thorough guide to help prepare an…    
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Book details

Copyright year: 2008
Publisher: Kogan Page, Limited
Publication date: 10/1/2008
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.298
Language: English

Peter Frans Anthonissen is an expert in the field of reputation management and crisis communication. He founded the communications consulting firm Anthonissen & Associates in 1987 and his clients have included Renault, Coco-Cola, Procter & Gamble and the Belgian and Flemish governments, as well as many other leading organizations. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School.

List of contributors
Foreword
Introduction
No thrillers, but hard reality
Introduction
There are no guarantees
Stakeholders are everywhere
The accountability factor
Annoying threats
Crises are challenges
Successful crisis communication - principles
Learn lessons from what has happened
A crisis for every day of the week
Conclusion
Proactive crisis communication planning
Introduction
Need for a plan
What is a crisis?
What a crisis plan provides
Elements of a plan
People
The plan
Conclusion
Image as a part of corporate strategy
Introduction
Reputations add value over time
Determining how you want to be known
Establishing competitive advantage
Communicating what you stand for
Planning to reach all potential audiences
Turning vision into reality
Tell real stories
Appeal to higher standards, bigger ideas
Conclusion
Calamities
Introduction
Aeroplane accidents
Natural disasters
Being prepared: Alaska Airlines 261
When fire strikes - twice
Conclusion
The new dynamics of financial crisis
Introduction
Understanding financial crisis
Institutional investors: potential agents of crisis
Responding to financial crisis
Conclusion
Fraud
Introduction
Gather the facts
Legal issues must be sorted out
Third-party validation
Delay and denial compound the problem
When your client is a victim of fraud
Implementing an action plan
Conclusion
Reorganization and restructuring
Introduction
Swiss purchase of US financial services company
Moving business from The Netherlands to Germany
Goodwill is vital in a closure situation
Conclusion
A multitude of challenges for the international food sector
Food safety
Health and diet issues
Crisis preparation is the key to success
Stakeholders
The need for proactive communication
The media
Conclusion
Case study
Negative press and how to deal with it
Introduction
Prepare early and often
Mitigate impact with proactive response
Detecting a negative story before it appears
No ostriches need apply
Building bridges toward recovery
Conclusion
Case study
There is no substitute for media training
Introduction
Who should we train?
Who should do the training?
Other resources
Who are the media?
Developing the crisis message
Know the rules of the game
Conducting the training
Conclusion
How senior management can make the crisis worse
Introduction
How it can all go wrong
Managing to make it worse
Getting it right
How to demonstrate leadership
Avoidance is endemic
The danger signs
Conclusion
Judgement days
Introduction
Case study
Conclusion
Environmental crisis communications
Introduction
Laying the groundwork: creating a culture of environmental stewardship
When a crisis hits
Conclusion
Crisis communication and the net
Introduction
The nature of the net... fast, expansive, inclusive and a great leveller
New medium, new risks
The power to empower a crisis
New tools, new opportunities
The new ground rules
Crisis communications - engagement versus pronouncements
Conclusion
Organizational barriers to crisis and public affairs management
Introduction
Dismissing the issue, marginalizing the opposition
Averting a crisis by early action
Corporate resources can't trump a crisis
Responding to a crisis with real process change
Assuming a quick fix will make the problem go away
Confusing facts with perception
Combating the corporate siege mentality
Conclusion
Risk managers
Introduction
When brands do not measure up to public opinion
'Social autism'
Turning public opinion into an asset
The brand - its financial and social implications
Risks, risk managers and crisis communication
Company governance: a new source of crises
Conclusion
Crisis communication checklists
Preparations
Public groups and stakeholders
Crisis centre
What's in your crisis-communication survival kit?
Background information
Employee training: dealing with the media
Crisis manual
How to handle a crisis
Crisis strategy
Crisis communication
Appendices
Factual information document
Message development document
Crisis preparation document
Special considerations for dealing with reporters in a crisis
Bibliography
Index