Crisis Communication Practical PR Strategies for Reputation Management and Company Survival

Name: Crisis Communication Practical PR Strategies for Reputation Management and Company Survival
Price: 8.85 USD
Availability: InStock
ISBN: 9780749454005

ISBN-10: 0749454008

ISBN-13: 9780749454005

Edition: 2008

Authors: Peter Anthonissen, Peter Frans Anthonissen

List price: $34.99

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Description:

No company or organization is immune to crisis. Every day brings the risk of being affected - an accident results in death or injury; a failed company takeover causes share prices to plummet; toxic food, medicines and drinks leads to mass hysteria. A crisis, however, does not necessarily have to turn into a PR disaster for the business or organization involved. "Crisis Communications "provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. "Crisis Communications "is a thorough guide to help prepare an…

Book details

List price: $34.99
Copyright year: 2008
Publisher: Kogan Page, Limited
Publication date: 9/30/2008
Binding: Hardcover
Pages: 240
Size: 6.14" wide x 9.21" long x 0.83" tall
Weight: 1.298
Language: English

Peter Frans Anthonissen is an expert in the field of reputation management and crisis communication. He founded the communications consulting firm Anthonissen & Associates in 1987 and his clients have included Renault, Coco-Cola, Procter & Gamble and the Belgian and Flemish governments, as well as many other leading organizations. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School.



List of contributors


Foreword



Introduction




No thrillers, but hard reality



Introduction


There are no guarantees


Stakeholders are everywhere


The accountability factor


Annoying threats


Crises are challenges


Successful crisis communication - principles


Learn lessons from what has happened


A crisis for every day of the week


Conclusion



Proactive crisis communication planning



Introduction


Need for a plan


What is a crisis?


What a crisis plan provides


Elements of a plan


People


The plan


Conclusion



Image as a part of corporate strategy



Introduction


Reputations add value over time


Determining how you want to be known


Establishing competitive advantage


Communicating what you stand for


Planning to reach all potential audiences


Turning vision into reality


Tell real stories


Appeal to higher standards, bigger ideas


Conclusion



Calamities



Introduction


Aeroplane accidents


Natural disasters


Being prepared: Alaska Airlines 261


When fire strikes - twice


Conclusion



The new dynamics of financial crisis



Introduction


Understanding financial crisis


Institutional investors: potential agents of crisis


Responding to financial crisis


Conclusion



Fraud



Introduction


Gather the facts


Legal issues must be sorted out


Third-party validation


Delay and denial compound the problem


When your client is a victim of fraud


Implementing an action plan


Conclusion



Reorganization and restructuring



Introduction


Swiss purchase of US financial services company


Moving business from The Netherlands to Germany


Goodwill is vital in a closure situation


Conclusion



A multitude of challenges for the international food sector



Food safety


Health and diet issues


Crisis preparation is the key to success


Stakeholders


The need for proactive communication


The media


Conclusion


Case study



Negative press and how to deal with it



Introduction


Prepare early and often


Mitigate impact with proactive response


Detecting a negative story before it appears


No ostriches need apply


Building bridges toward recovery


Conclusion


Case study



There is no substitute for media training



Introduction


Who should we train?


Who should do the training?


Other resources


Who are the media?


Developing the crisis message


Know the rules of the game


Conducting the training


Conclusion



How senior management can make the crisis worse



Introduction


How it can all go wrong


Managing to make it worse


Getting it right


How to demonstrate leadership


Avoidance is endemic


The danger signs


Conclusion



Judgement days



Introduction


Case study


Conclusion



Environmental crisis communications



Introduction


Laying the groundwork: creating a culture of environmental stewardship


When a crisis hits


Conclusion



Crisis communication and the net



Introduction


The nature of the net... fast, expansive, inclusive and a great leveller


New medium, new risks


The power to empower a crisis


New tools, new opportunities


The new ground rules


Crisis communications - engagement versus pronouncements


Conclusion



Organizational barriers to crisis and public affairs management



Introduction


Dismissing the issue, marginalizing the opposition


Averting a crisis by early action


Corporate resources can't trump a crisis


Responding to a crisis with real process change


Assuming a quick fix will make the problem go away


Confusing facts with perception


Combating the corporate siege mentality


Conclusion



Risk managers



Introduction


When brands do not measure up to public opinion


'Social autism'


Turning public opinion into an asset


The brand - its financial and social implications


Risks, risk managers and crisis communication


Company governance: a new source of crises


Conclusion



Crisis communication checklists




Preparations



Public groups and stakeholders



Crisis centre



What's in your crisis-communication survival kit?



Background information



Employee training: dealing with the media



Crisis manual



How to handle a crisis



Crisis strategy



Crisis communication


Appendices



Factual information document



Message development document



Crisis preparation document



Special considerations for dealing with reporters in a crisis


Bibliography


Index