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| Going digital � the evolution of marketing | |
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| Our chapter pledge to you; In the beginning� | |
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| The changing face of advertising | |
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| The technology behind digital marketing | |
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| Enough technology � let's talk about people | |
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| Strategic thinking | |
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| Our chapter pledge to you | |
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| Why you need a digital marketing strategy | |
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| Your business and digital marketing | |
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| Defining your digital marketing strategy | |
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| Understanding the digital consumer | |
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| Mind your Ps | |
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| Eyes on the prize | |
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| Bringing it all together | |
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| Your window to the digital world | |
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| Our chapter pledge to you | |
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| Your website � the hub of your digital marketing world | |
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| Building an effective website | |
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| The main steps of building your website | |
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| Before you start | |
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| Choosing your domain name | |
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| Hosting � your website's home on the internet | |
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| How to choose a web designer or developer | |
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| Arranging your information | |
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| Writing effective web content | |
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| Website design summary | |
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| The search for success | |
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| Our chapter pledge to you | |
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| Search: the online marketer's holy grail | |
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| About the engines | |
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| Optimizing your site for the engines | |
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| Advertising on the search engines | |
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| Black Hat, the darker side of search | |
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| Bringing in the pros | |
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| Universal search � more opportunities to rank | |
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| Website intelligence and return on investment | |
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| Our chapter pledge to you | |
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| Measuring your way to digital marketing success | |
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| Getting started | |
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| How information is measured | |
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| Measuring what's important to you | |
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| Testing, investing, tweaking, reinvesting | |
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| Action stations | |
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| Harness the power of online data, and watch your ROI take off | |
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| E-mail marketing | |
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| Our chapter pledge to you | |
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| The new direct mail | |
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| What exactly is e-mail marketing? | |
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| Before you start | |
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| Planning your campaign | |
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| Dos and don'ts of an e-mail marketing campaign | |
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| Measuring your success | |
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| Still a vital component of digital marketing | |
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| Social media and online consumer engagement | |
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| Our chapter pledge to you | |
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| Join the conversation | |
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| What are social media? | |
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| The different forms of social media | |
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| The rules of engagement | |
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| Adding social media to your own site | |
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| Online PR and reputation management | |
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| Our chapter pledge to you | |
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| Fostering a positive online image | |
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| Promoting your business through online channels | |
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| Monitoring the conversation � reputation management | |
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| Damage limitation: turning the tide when things go wrong | |
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| Affiliate marketing and strategic partnerships | |
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| Our chapter pledge to you | |
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| Recognizing opportunities for strategic partnership | |
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| What is affiliate marketing? | |
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| The click that really counts | |
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| What advertisers should do | |
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| Digital media creative | |
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| Our chapter pledge to you | |
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| Creative application of digital media | |
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| Using an agency | |
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| Doing it yourself | |
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| Digital creative: what works and what doesn't | |
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| A lot to look forward to | |
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| Our chapter pledge to you | |
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| The future's bright: head towards the light | |
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| Word of mouth: savvy consumers control the future | |
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| Search: a constantly evolving marketing powerhouse | |
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| Mobile: marketing on the move | |
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| Tracking and measuring human behaviour | |
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| In-game advertising | |
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| Holistic marketing: blurring lines and integrating media | |
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| Dynamic, unpredictable, exciting � and essential | |