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Starting a Successful Business Start up and Grow Your Own Company

ISBN-10: 074945105X

ISBN-13: 9780749451059

Edition: 6th 2008 (Revised)

Authors: Michael Morris

List price: $25.95
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Description:

Starting a business from scratch is an exciting but daunting endeavor. Starting a Successful Business is a one-stop reference for advice on getting a new business up and running. It shows readers how to make their business a success, how to avoid making costly mistakes, and how to save time and money in the process. The new sixth edition covers every aspect of running a business, including laying the basic foundations, controlling and raising money, and managing operations, employment, risk management, and growth. Including information on opportunities created by the internet, Starting a Successful Business contains all the advice prospective business owners need before starting their own company in today's competitive business environment.
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Book details

List price: $25.95
Edition: 6th
Copyright year: 2008
Publisher: Kogan Page, Limited
Publication date: 5/28/2008
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.770
Language: English

Preface
First thoughts and foundations
What's it like to run a business?
Family matters
Four types of entrepreneurs
Women entrepreneurs
Male entrepreneurs
Personal finances: spring clean while you can
What sort of firm to start?
Buying a business
Taking up a franchise
Your IT strategy
Web trading
Getting orders, making profits
What are you selling, exactly?
Choosing customers
Finding out what you need to know
Forecasting your sales
What exactly are you selling, then?
Why should anyone buy from you?
Getting it all to the consumer
Dealing direct with the public
Shops' and distributors' margins
Attracting the distributor
Visiting the customer
Pricing for marketability
Selling via the big catalogues: big orders, quick payment
Effective advertising
Publicity: nearly free and better than advertising
The web and your market
Sales via the internet
Controlling the money
Costs and costing
Calculating an hourly rate
Controls on costing
The importance of cash
Clever cash conservation
Forecasting the cash situation
Why cash-flow forecasting matters
Planning for profits
Credit control
Positive strategies for credit control
When credit control fails
Breaking through to profitability
Smarter costing
Raising the money
Grants: free money is best
Beg, steal or...
Presenting your case to the bank
Your business name and legal status
The options
Sole trader
Partnership
Limited company
Your business name
Business and the law
Civil and criminal law: how the difference affects you
Contract law
Tort
Going to law
Contracts to buy
Contracts to sell
Conditions, warranties, guarantees and exemptions
Product liability
Copyright, registered designs, trade marks and patents
Premises
Can you work from home?
Finding small premises
Planning permission
Applying for planning permission
Appealing against a planning decision
Leases
Rates and water charges
Managing operations
Operations? You think I'm a surgeon?
Plan before you leap
Being in control
Safety
Purchasing
Quality
Financial housekeeping, VAT and tax
Financial records
Bank accounts
VAT - Value Added Tax - in outline
Income and corporation taxes and National Insurance
Employing people
People: the small firm's powerhouse
The search for good people
Define the job
Define the person
Advertising
Shortlisting
Interviewing
Deciding
Induction
The law; not as big a problem as some think
Risk management and insurance
Risk management strategy
Insurance strategy
Insurance suppliers
Sources of help
What advisers can do for business
Finding a generalist consultant or adviser
Specialist advisers
After a successful launch... developing your firm
Your experience
Key issues
Expansion strategy
Your new job
The three stages of growth
Organisational culture
Your managerial development
Your firm and consultants
Funding your growth
The PLG Programme for Growth
The PLG Programme: Prepare, Launch, Grow
What it's for
How it works
Business plan introduction
Business plan: Part one: overviews
Business plan: Part two: Operating plans
Business plan: Part three: Appendices
Business plan: Presentation
Business plan: Implementation
Business plan: Growth
Executive summary
Business plan: Part one: Overviews
Business plan: Part two: Operating plans
Business plan: Part three: Appendices
Business plan: Presentation
Appendices
Cash-flow forecasting illustration
Draft terms and conditions of sale
Small business contacts list
Help for small businesses
Index