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Sales Promotion How to Create, Implement and Integrate Campaigns that Really Work

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ISBN-10: 0749450215

ISBN-13: 9780749450212

Edition: 4th 2008 (Revised)

Authors: Julian Cummins, Roddy Mullin

List price: $49.95
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The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
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Book details

List price: $49.95
Edition: 4th
Copyright year: 2008
Publisher: Kogan Page, Limited
Publication date: 4/1/2008
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.254
Language: English