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Branded Male Marketing to Men

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ISBN-10: 0749450118

ISBN-13: 9780749450113

Edition: 2008

Authors: Mark Tungate

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Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
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Book details

Copyright year: 2008
Publisher: Kogan Page, Limited
Publication date: 4/1/2008
Binding: Hardcover
Pages: 256
Size: 9.50" wide x 6.50" long x 0.75" tall
Weight: 1.342
Language: English

Mark Tungate is the author of the bestselling Fashion Brands, as well as Adland A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World The Past, Present and Future of Luxury Brands. Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Strat�gies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. In addition, Mark teaches courses…    

The grooming conundrum
The razor's edge
Shop options
National characteristics
Tooled up
Male beauty parlours
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Fear and clothing
The repression of menswear
The importance of being suited
Return to clubland
Accessory after the fact
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Diet hard
Homme fatale
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Single life
Habitat's dad
Ikea boys
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Upwardly automobile
Branding the 'Bimmer'
Web for hire
Size isn't everything
Routes to the consumer
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Moving target
The seduction of sleep
Attacking Mr JetSet
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Glossies for guys
From smooth operators to new lads
Climbing back upmarket
Men and newspapers
Not taking it literally
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Technology for all
The games men play
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Rooms with all the trimmings
Bad behaviour is good for business
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The power of TV sport
How men watch sports
Product placement - branding bond
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The fitness imperative
Making the cut
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The beer punters
Marketing the hard stuff
The health debate
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Restaurants as brands
Generous tips
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Internet connections
Performance blues
Don't just do it
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