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Branded Male Marketing to Men

ISBN-10: 0749450118

ISBN-13: 9780749450113

Edition: 2008

Authors: Mark Tungate

List price: $39.95
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Description:

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
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Book details

List price: $39.95
Copyright year: 2008
Publisher: Kogan Page, Limited
Publication date: 4/1/2008
Binding: Hardcover
Pages: 256
Size: 9.50" wide x 6.50" long x 0.75" tall
Weight: 1.342
Language: English

Mark Tungate is the author of the bestselling Fashion Brands, as well as Adland A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World The Past, Present and Future of Luxury Brands. Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Strat�gies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. In addition, Mark teaches courses about branding and advertising at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions.

Acknowledgements
Introduction
Skin
The grooming conundrum
The razor's edge
Shop options
National characteristics
Tooled up
Male beauty parlours
Branding toolkit
Cloth
Fear and clothing
The repression of menswear
The importance of being suited
Return to clubland
Accessory after the fact
Branding toolkit
Diet
Diet hard
Homme fatale
Branding toolkit
Home
Single life
Habitat's dad
Ikea boys
Branding toolkit
Wheels
Upwardly automobile
Branding the 'Bimmer'
Web for hire
Size isn't everything
Routes to the consumer
Branding toolkit
Travel
Moving target
The seduction of sleep
Attacking Mr JetSet
Branding toolkit
Words
Glossies for guys
From smooth operators to new lads
Climbing back upmarket
Men and newspapers
Not taking it literally
Branding toolkit
Gadgets
Technophilia
Technology for all
The games men play
Branding toolkit
Hotels
Rooms with all the trimmings
Bad behaviour is good for business
Branding toolkit
Pictures
The power of TV sport
How men watch sports
Product placement - branding bond
Branding toolkit
Body
The fitness imperative
Making the cut
Branding toolkit
Alcohol
The beer punters
Marketing the hard stuff
The health debate
Branding toolkit
Restaurants
Restaurants as brands
Generous tips
Branding toolkit
Sex
Internet connections
Performance blues
Don't just do it
Branding toolkit
Conclusion
References
Index