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Essential Guide to Employee Engagement Better Business Performance Through Staff Satisfaction

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ISBN-10: 0749449446

ISBN-13: 9780749449445

Edition: 2008

Authors: Sarah Cook

List price: $45.00
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The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty and help to promote a company's brand, the book provides the tools necessary to make this happen. The author draws on a wide range of case studies and examples from globally recognized companies that demonstrate how actively engaged employees assist the progress of their organization. Managers are shown how to measure the level of their employees engagement and are provided with a strategy to apply to help increase…    
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Book details

List price: $45.00
Copyright year: 2008
Publisher: Kogan Page, Limited
Publication date: 8/28/2008
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.968
Language: English

After graduating from Leiths School of Food and Wine in July 2006, Sarah joined the Good Food team as their cookery assistant. Spending much of her time in the kitchen, her tweaking and re-testing of new ideas helped ensure that every recipe had the perfect outcome for the readers. Now as cookery writer she regularly contributes her own features to the magazine, as well as working closely with many of Good Food's celebrity chefs.

What is employee engagement?
What is employee engagement?
A definition of employee engagement
The power of the customer
Customer experience
The power of the employee
Is employee engagement a Western phenomenon?
Identifying actively engaged employees
Employee commitment and satisfaction does not equate to engagement
Engagement versus satisfaction and loyalty
The benefits of employee engagement
Employee engagement and human capital management
Employee engagement and the perception of the HR function
Is employee engagement worth the investment?
Checklist: What are the benefits of employee engagement for your business?
Beginning an employee engagement programme
Gaining buy-in
The starting point
Measuring employee engagement
Employee engagement surveys
Proprietary surveys
Different levels of employee engagement
Assess your current levels of employee engagement
Example engagement survey questions
Positioning the survey
Checklist: What measurements of engagement are right for your business?
Identifying the key drivers of engagement in your business
Using the results of employee engagement surveys
Focus group discussion about engagement
Feeding back the results
Summarizing the findings
Importance and impact
Checklist: What are the key drivers of employee engagement in your business?
Developing an employee engagement strategy
The process of developing a strategy
The WIFI model
Using WIFI in your organization
How to interpret your score
Transformational change
Creating an employee engagement programme
Work breakdown structure
Four stages of an employee engagement programme
Defining roles and responsibilities
The project scoping process
Planning resources
Working well as a project team
Checklist: Which of the four elements of WIFI need to be improved in your organization?
What is well-being?
Affiliation and meaning
Corporate social responsibility (CSR)
The employer brand
Brand and organizational values
A process for defining organizational values
Translating values into behaviours
A reminder
Increased workload and stress levels
Work-life balance
The long-hours culture
Different types of flexible working
Employee welfare
Job design and resources
Feeling valued
Checklist: What is your organization doing in terms of CSR, employer brand, organizational values, the welfare of staff?
Where are we going?
Communicating a clear sense of direction
Being clear on terminology
Developing a vision of the future
Creating a compelling organizational vision
Communicating the vision in an engaging manner
Strategic goals
Keeping people informed
Using different media
Internal communications department
Making information interactive and continuous
Best practice in internal communications
Personal presence and impact
Helping senior leaders to improve their communication style
Checklist: How does your organization inform employees in a motivating way about the business's vision and strategic objectives?
Respecting the individual
Recruitment and selection
Performance management
Reviewing the 'what' and the 'how'
Learning and development
Career development and succession planning
Talent management
Reward and recognition
Checklist: Are the stages in your employees' journey fair?
Three levels of involvement
The role of line managers
Coaching and facilitation skills
Involvement with other teams
Involvement with senior managers
Senior managers as role models
Internal communications departments
Checklist: What does your organization do in terms of involvement?
Agents for change
Employee champions
Ability to read the political landscape
Influencing skills
Coaching skills
Marketing skills
The key role of leaders
Leadership practices
Building employee engagement
Providing ongoing development for leaders
Helping leaders identify their development needs
Engendering trust
Communicate, communicate, communicate
Developing listening skills
Personal reflection
Using feedback
People join organizations and leave bosses
The influence of line managers
Support and challenge
The link to feedback
Beliefs about feedback
Effective management development
What type of environment do you create?
Checklist: What specific skills and abilities will you need to help you encourage employee engagement?
Sustaining a focus on employee engagement
Engagement scores beginning to rise
Continue measuring and benchmarking
Is employee engagement a strategic goal?
Embedding employee engagement
Further reading