50-Plus Market Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies

Name: 50-Plus Market Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
Price: 9.72 USD
Availability: InStock
ISBN: 9780749449391

ISBN-10: 074944939X

ISBN-13: 9780749449391

Edition: 2007

Authors: Dick Stroud

List price: $29.95

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Description:

Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many marketers, author Dick Stroud provides a how-to guide for key elements of a marketing strategy targeting boomers. His new approach to how companies can interact with older customers advocates age-neutral marketing strategies, ensuring the growing numbers of affluent consumers over the age of 50 aren't overlooked. Using research from OMD, the world's…

Book details

List price: $29.95
Copyright year: 2007
Publisher: Kogan Page, Limited
Publication date: 5/1/2007
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.25" long x 1.25" tall
Weight: 1.188
Language: English



Marketers on marketing to the over 50s


The future is getting older


Myths and marketing myopia


A global snapshot


What's different about being old? The strange world of segmentation


The value of geo-demographics


The rules have changed


From theory to practice


Interactive channels


Interactive media


Communications with the over-50s


Thoughts about being creative


The future