Branding a Store How to Build Successful Retail Brands in a Changing Marketplace
List price: $45.00
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Description: From the Introduction: "?In the next few years the retail market will change dramatically. In order to survive, a store will have to become its own brand. A strong brand can differentiate a store from the competition. The emotional differences between retail brands will therefore become more and more important.?" Ko Floor offers strategies to build a brand identity by positioning on price, convenience and store experience and explores brand personality and brand communication. He offers examples from an extensive body of retail brands, from Wal-Mart to IKEA, Home Depot, Amazon and Starbucks. CONTENTS include: The store as a brand; Brand identity; Retail brand positioning; Differentiating brand personality; The retail brand communication mix: advertising, direct marketing and in-store communication; Multi-sensory communication; Store design and Store employees.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $45.00
Copyright year: 2006
Publisher: Kogan Page, Limited
Publication date: 11/28/2006
Size: 6.25" wide x 9.00" long x 0.75" tall
Ko Floor has over 35 years' experience as a retail consultant for leading Dutch retailers including Albert Heijn supermarkets, and Vroom & Dreesmann department stores.
|The store as a brand|
|Building a brand identity|
|Positioning the store|
|Positioning on range|
|Positioning on price|
|Positioning on convenience|
|Positioning on store experience|
|Differentiating on brand personality|
|Retail communication mix|
|Out-of-store communications : attracting customers|
|In-store communications : higher spend and loyalty|