| |
| |
| Introduction | |
| |
| |
| |
| |
| |
| Ambassadors - Clearly there's no substitute | |
| |
| |
| Announcements - The information superhighway | |
| |
| |
| Astroturfing - PR creates smokescreen | |
| |
| |
| |
| |
| |
| Brands - Cola brands fizzing after allegations | |
| |
| |
| Briefings - Master plan Leeds to nowhere | |
| |
| |
| Broadcast media - PR man of letters | |
| |
| |
| |
| |
| |
| Celebrities | |
| |
| |
| Community relations - Good intentions turned around | |
| |
| |
| Contingency planning - In a forth over debt collection | |
| |
| |
| Crisis management - Motorists let down by tyre fiasco | |
| |
| |
| |
| |
| |
| Damage limitation - Destabilizing the PR effort | |
| |
| |
| Diplomacy - Love thy neighbour | |
| |
| |
| Direct mail - Volkswagen blasted over bomb mailer | |
| |
| |
| Disclosure - 'Virus' catches consultancy out | |
| |
| |
| |
| |
| |
| Endorsement - Radio star makes waves | |
| |
| |
| Ethics - The lie of the land | |
| |
| |
| Event management - PROs left feeling sheepish | |
| |
| |
| |
| |
| |
| |
| Share value takes a kicking | |
| |
| |
| |
| From sexual relations to investor relations | |
| |
| |
| |
| |
| |
| Goodwill - Trouble brewing | |
| |
| |
| Government - Grave error in burying bad news | |
| |
| |
| Grassroots campaigns - Boob job exposed | |
| |
| |
| Guerrilla marketing - Naked ambition | |
| |
| |
| |
| |
| |
| |
| Open doors policy opens wounds | |
| |
| |
| |
| A bitter pill to swallow | |
| |
| |
| Hype - Bottled water launch becomes washout | |
| |
| |
| |
| |
| |
| Icons - Home truths for lifestyle icon | |
| |
| |
| Internal communications - Mechanical failure | |
| |
| |
| |
| Losing the PR war | |
| |
| |
| |
| Dogged by bad publicity | |
| |
| |
| Issues management - Pouring oil on troubled waters | |
| |
| |
| |
| |
| |
| |
| Registering disdain | |
| |
| |
| |
| Investigating journalism | |
| |
| |
| |
| Smoke and glass mirrors | |
| |
| |
| |
| |
| |
| Kobe Bryant - Hoopstar caught off guard | |
| |
| |
| |
| |
| |
| |
| Unsinkable enthusiasm | |
| |
| |
| |
| Creating media impact | |
| |
| |
| Leadership - Conservative with a small 'c' | |
| |
| |
| Libel - Lawsuit hard to swallow for PR people | |
| |
| |
| Lobbying - PR hall of shame | |
| |
| |
| |
| |
| |
| Mascots - Costume drama | |
| |
| |
| Media lists - List hysteria alert | |
| |
| |
| |
| Football guru's PR own goal | |
| |
| |
| |
| News release hits wrong note | |
| |
| |
| Minority groups - Taking the message to market | |
| |
| |
| |
| |
| |
| News management - Courage of convictions | |
| |
| |
| Newspapers - Retraction drives newspaper bananas | |
| |
| |
| |
| |
| |
| Off the record - All that glitters... | |
| |
| |
| Opinion formers - Image is a bankable asset | |
| |
| |
| |
| |
| |
| Philanthropy - A good strategic fit? | |
| |
| |
| Photocalls - Hotel reservations over photocall | |
| |
| |
| Political PR - Battle for hearts and minds | |
| |
| |
| Promotions - Operating in a PR vacuum | |
| |
| |
| Propaganda - Truth is the first casualty of PR war | |
| |
| |
| Publicity - Falling fowl of public opinion | |
| |
| |
| Public opinion - The offal truth | |
| |
| |
| |
| |
| |
| Quotes | |
| |
| |
| |
| |
| |
| Radio - Promotion leaves station cooling its heels | |
| |
| |
| Reputation management - Even playing field | |
| |
| |
| Research - Own goal for football brand | |
| |
| |
| Rumour management - Devil of a stain mars reputation | |
| |
| |
| |
| |
| |
| Smear campaigns - Virgin sullied but reputation intact | |
| |
| |
| Soundbites - When the chips are down | |
| |
| |
| Speeches - CEO caught pie-eyed | |
| |
| |
| Spokespeople - Legal eagle sings the blues | |
| |
| |
| Sports PR - Kicked into touch | |
| |
| |
| Stakeholder relations - Airline grounded over PR response | |
| |
| |
| Stunts - Tearing strips off publicity attempt | |
| |
| |
| |
| |
| |
| Targeting - Scouting for revenue | |
| |
| |
| Television - Bogged down | |
| |
| |
| Testimonials - Word is out | |
| |
| |
| |
| |
| |
| Undercover operations - A royal pardon | |
| |
| |
| |
| |
| |
| Video news releases - Video killed the media star | |
| |
| |
| Viral marketing - Maize of deception | |
| |
| |
| |
| |
| |
| |
| Kick in the teeth | |
| |
| |
| |
| Room for improvement | |
| |
| |
| |
| |
| |
| XXXX Factor - Fail is a four-letter word | |
| |
| |
| |
| |
| |
| Youth marketing - Knickers in a twist | |
| |
| |
| |
| |
| |
| Zephaniah, Benjamin - Poetic licence | |
| |
| |
| Conclusion - What's making PR such a disaster area? | |