Selling to Win

Name: Selling to Win
Availability: OutOfStock
ISBN: 9780749444341

ISBN-10: 0749444347

ISBN-13: 9780749444341

Edition: 3rd 2006 (Revised)

Authors: Richard Denny

List price: $19.95

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Description:

Updated and revised, this third edition is even more effective, highlighting the important changes needed to sell and win business in an evermore sophisticated and competitive marketplace. It gives practical advice on how to: - Get a sale when your service is not the cheapest - Turn your customer into an ambassador - Build a positive attitude - Beat the competition - Close a sale This is a valuable book, recognized as an effective and powerful sales-improvement guide.

Book details

List price: $19.95
Edition: 3rd
Copyright year: 2006
Publisher: Kogan Page, Limited
Publication date: 4/1/2006
Binding: Paperback
Pages: 208
Size: 5.49" wide x 8.50" long x 0.51" tall
Weight: 0.638

Richard Denny is one of the UK's foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he is highly sought after as a motivational speaker at company conventions and conferences throughout the world. He is also the author of Selling to Win, Communicate to Win, Motivate to Win and Succeed for Yourself, all published by Kogan Page. Further information on Richard Denny can be found on The Richard Denny Organisation's website at www.denny.co.uk



Preface


Introduction



Selling in Perspective



Planning to Win



The Vital Ingredient



Finding the Time



Finding the Business



Getting the Appointment



The Rules of Professional Selling



The Sales Presentation



Closing the Sale



The Principles of Professionalism



Giving Real Service



Handling Objections



Negotiation



Letter Writing



Body Language



Avoiding the Negative



Don't Quit