Effective Writing Skills for Public Relations

Name: Effective Writing Skills for Public Relations
Availability: OutOfStock
ISBN: 9780749443818

ISBN-10: 0749443812

ISBN-13: 9780749443818

Edition: 3rd 2005 (Revised)

Authors: John Foster

List price: $32.50

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Description:

‘John Foster’s book is a ‘How To’ guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.’ Writing Magazine Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use…

Book details

List price: $32.50
Edition: 3rd
Copyright year: 2005
Publisher: Kogan Page, Limited
Publication date: 6/28/2005
Binding: Paperback
Pages: 272
Size: 6.12" wide x 9.20" long x 1.01" tall
Weight: 1.056




The importance of style : an overview



Trouble with plurals and possessives



Making your mark



Down with capitalism!



Cliches, jargon and other worn words



Is it easy to read?



Headlines : making them work



Dealing with figures and abbreviations



Keep it short, simple - and plain



Writing for the press



Captions : how to handle them



What editing is all about



Skills and styles for the office



Traps, snares and pitfalls



Americanisms - the differences



The spoken word : pronunciation matters



Principles of presentation



The words for IT



Tone - the linchpin of reputation



Reporting annually : chore of challenge?



Is it legal?



English grammar - some definitions



Confusing pairs of words



Glossary and jargon buster



When you're lost for words