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Ethics Public Relations

ISBN-10: 074944276X

ISBN-13: 9780749442767

Edition: 2004 (Guide (Instructor's))

Authors: Patricia J. Parsons

List price: $35.00
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Description:

Ethical Practice in Public Relations provides a framework for understanding important ethical concerns in the field of public relations and corporate communications. It helps the reader to clarify their own principles and values and acknowledge the ethical dilemmas inherent in public relations. Overall Ethical Practice in Public Relations gives the reader the tools and knowledge to enable them to make ethically defensible decisions: this is fundamental to the professionalism and credibility of the field. The book is divided into four sections. What Lies Beneath explores the underlying ethical principles and sets up an ethical framework. Ethics and the Practitioner focuses on the individual, how a sense of morality develops and how this impacts on work situations and decision making. Strategies and Dilemmas examines PR strategies and tactics widely in use today and looks at how these relate to basic business ethics. Finally, Ethics and the Organization takes a broader perspective by looking at the role public relations plays in the ethics of organizations.
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Book details

List price: $35.00
Copyright year: 2004
Publisher: Kogan Page, Limited
Publication date: 9/1/2004
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.682
Language: English

Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.

What lies beneath…
Before we begin: new profession… or one of the oldest?
public relations ethics: oxymoron?
A tarnished history
Defining our terms
A profession or professionalism?
Aspiring to professionalism
Measuring your professionalism quotient
A tangled web: the truth about PR ethics
An epidemic of lying
The ‘truth’ in public relations
Predicting honesty on the job
Truth telling as a principle of behaviour
To do no harm: the issue of trust
Truth and trust
The limits of organizational responsibility
To whom are you loyal?
Whose rights are right?
Rights and responsibilities
When my right conflicts with yours
Conflicting rights in public relations
The trouble with rules
Rules rule our lives
Those darn deontologists
The real trouble with rules
‘Situations alter cases’
Moral relativism and situations
The problem with situations
Robin Hood ethics
What the heck is ‘utilitarianism?
Motives be damned
Problems with Robin Hood
Ethics and the practitioner…
Your staircase to respect
R-E-S-P-E-C-T
Still the moral child
The moral child grows up
An ethical litmus test?
More than good manners: ethics and etiquette
Morality and your level of competence
The good, the bad and the almost ugly: ethics codes
Codes as contracts
Minimum standards or ideals?
Who needs codes, anyway?
A global code?
Relying on a personal code
using personal values
Developing your own code
Sex and the single (or not) PR practitioner: conflict of interest
Defining a conflict
Sleeping with… the enemy?
Practicalities before ethics
Outside conflicts
Personal relationships and ethical principles
Other conflict situations
You… against the world
A dilemma you don’t need
A continuum of tattling
How to be a whistleblower
Tattling
The temptations of moonlighting
Strategies and dilemmas…
Media relations: breeding ground for ethical problems
Ethics of the relationship
Honesty in media relations
Media access and ethics
Journalists have codes, too
Aspects of ethical media relations
Persuasion -- or propaganda?
Engineering consent
Ethical persuasion… an oxymoron?
PR for biker gangs?
Any client, any time?
The advocate arises
The ‘right’ to PR counsel
Sneaky propaganda
A war of words
The pitfalls of euphemism
Doublespe