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Market Intelligence How and Why Organizations Use Market Research

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ISBN-10: 0749442018

ISBN-13: 9780749442019

Edition: 2004

Authors: Martin Callingham

List price: $37.50
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Description:

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.
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Book details

List price: $37.50
Copyright year: 2004
Publisher: Kogan Page, Limited
Publication date: 6/1/2004
Binding: Paperback
Pages: 232
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

Types of organisation
The importance of knowledge in the organisation
Decision making in an organisation
The market research function
Buyer-supplier relationships
The nature and scope of quantitative data
Qualitative information and its relationship to quantitative
Designing research
Managing the research process
Managing the results
Knowing the future