Mark Tungate is the author of the bestselling Fashion Brands, as well as Adland A Global History of Advertising, Branded Male, and Media Monoliths. His latest book is Luxury World The Past, Present and Future of Luxury Brands. Tungate is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Strat�gies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. In addition, Mark teaches courses… about branding and advertising at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions.