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Public Relations A Practical Guide to the Basics

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ISBN-10: 0749440724

ISBN-13: 9780749440725

Edition: 2nd 2003 (Revised)

Authors: Philip F. A. Henslowe

List price: $37.50
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Description:

This practical guide takes the reader through the process of creating a PR campaign. the author offers an overview of the main areas of work involved, including planning and outsourcing, business writing, working with printers, photographers and designers, promotions, functions and other events, crisis management, new developments in technology, and assessment and evaluation.This updated second edition includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility and developments in technology.
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Book details

List price: $37.50
Edition: 2nd
Copyright year: 2003
Publisher: Kogan Page, Limited
Publication date: 10/1/2003
Binding: Paperback
Pages: 160
Size: 5.75" wide x 9.00" long x 0.50" tall
Weight: 0.550
Language: English

Foreword
Preface
Acknowledgements
Communication and the roles of public relations
Introduction
Communication
Corporate communication
Corporate social responsibility
Publicity
Images
Knowledge and understanding
Interest
Acceptance
Sympathy
External public relations sources
Introduction
Consultancies
Why use a consultancy?
Types of consultancy
Advantages of using a consultancy
Disadvantages of using a consultancy
Mixing and matching
Ethics and the law
Ethics
Codes of conduct
The law
Copyright law
Working with suppliers
The brief
The contract or agreement
Timetabling
Costings
Progress chasing
Working with publishers
The brief
The contract
The manuscript
Promotion and distribution
Working with printers
Background
The brief and the contract
Illustrations
Paper specification
Working with photographers
Choosing a photographer
Photographic libraries
Colour or black and white?
Location and studio work
Contact sheets, transparencies or digital?
Special effects
Assignment of copyright
Reproduction studios
Working with designers
Background
Desktop publishing
The brief
The work
Conclusion
Making videos
Introduction
The film makers
Costs
The concept
The script
Filming
Post-production
Exhibitions and other events
Exhibitions and trade fairs
Support at the stand
Setting up and running your own stand
Organizing an exhibition
Conclusion
Promotions and functions
Venues
The programme
The characteristics and categories of events
Visits
VIP visits
Royal visits
Sponsorship and educational activities
Patronage
Sponsorship
Why sponsor?
Forms of sponsorship
The National Lottery
Evaluation
Business writing
General rules
Reports and proposals
Memoranda
Minutes
Feature articles
Crisis management
What is crisis management?
How to cope
After it is over
Working with the media
Impact
Audiences
Television
Radio
Teletext and Ceefax
Television News Release Limited (TNR)
External media support
Distribution
Broadcast media
Monitoring and evaluation
Editorial support
Integrated Services Digital Network
More information
Planning and programming
Why have a programme?
The programme
How to plan the programme
Assessment and evaluation
Assessment
Evaluation
Conclusion
Conclusion
Further reading
The Institute of Public Relations Code of Professional Conduct
The law as it affects public relations practitioners
Model client agreement
Employment regulations
Checklist of public relations assistance on the exhibition stand
Event and conference planning
Planning guidelines--events
Planning guidelines--conferences
VIP visits
Royal visits
Written reports
Agenda format
Example of layout for an internal paper
Example of layout for minutes
Contingency planning for a crisis
Index