Successful Tourism Marketing
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Edition: 2nd 2001
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This 2nd edition is aimed at anyone seeking to promote a tourist product or service. It offers practical advice directly related to the tourism industry, which can be easily applied.
Copyright year: 2001
Publisher: Kogan Page, Limited
Publication date: 1/28/2001
Size: 6.25" wide x 9.50" long x 0.75" tall
|The tourism industry|
|The travel trade|
|Needs of the travel trade|
|Schools and educational travel|
|Developing a marketing plan|
|What is marketing? Elements of a marketing plan|
|Conducting a SWOT analysis|
|Identifying target markets|
|Monitoring and evaluation|
|Checklist - marketing action plan|
|Sample marketing plan - Portobello, London|
|Selecting promotional tools|
|Choosing promotional messages|
|Brochures and print material|
|Using the Internet|
|Working with tourist boards|
|Working with consultants|
|Case studies and examples of good marketing|