Successful Tourism Marketing

Name: Successful Tourism Marketing
Availability: OutOfStock
ISBN: 9780749434694

ISBN-10: 0749434694

ISBN-13: 9780749434694

Edition: 2nd 2001

Authors: Susan Briggs

List price: $44.99

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Description:

This 2nd edition is aimed at anyone seeking to promote a tourist product or service. It offers practical advice directly related to the tourism industry, which can be easily applied.

Book details

List price: $44.99
Edition: 2nd
Copyright year: 2001
Publisher: Kogan Page, Limited
Publication date: 11/28/2000
Binding: Paperback
Pages: 208
Size: 6.02" wide x 9.21" long x 0.63" tall
Weight: 0.814
Language: English




The tourism industry


The travel trade


Needs of the travel trade


Schools and educational travel


Overseas markets



Developing a marketing plan


What is marketing? Elements of a marketing plan


Current situation


Marketing objectives


Conducting a SWOT analysis


Competitor analysis


Competitive advantage


Market research


Survey methods


Identifying target markets


Monitoring and evaluation


Checklist - marketing action plan


Sample marketing plan - Portobello, London



Promotional tools


Introduction


Selecting promotional tools


Choosing promotional messages


Brochures and print material


Public relations


Advertising


Using the Internet


Direct mail


Sales activities


Exhibitions


Marketing consortia


Working with tourist boards


Working with consultants



Case studies and examples of good marketing