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Successful Tourism Marketing A Practical Handbook

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ISBN-10: 0749434694

ISBN-13: 9780749434694

Edition: 2nd 2001

Authors: Susan Briggs

List price: $39.95
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This 2nd edition is aimed at anyone seeking to promote a tourist product or service. It offers practical advice directly related to the tourism industry, which can be easily applied.
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Book details

List price: $39.95
Edition: 2nd
Copyright year: 2001
Publisher: Kogan Page, Limited
Publication date: 1/28/2001
Binding: Paperback
Pages: 208
Size: 6.25" wide x 9.50" long x 0.75" tall
Weight: 0.792
Language: English

The tourism industry
The travel trade
Needs of the travel trade
Schools and educational travel
Overseas markets
Developing a marketing plan
What is marketing? Elements of a marketing plan
Current situation
Marketing objectives
Conducting a SWOT analysis
Competitor analysis
Competitive advantage
Market research
Survey methods
Identifying target markets
Monitoring and evaluation
Checklist - marketing action plan
Sample marketing plan - Portobello, London
Promotional tools
Selecting promotional tools
Choosing promotional messages
Brochures and print material
Public relations
Using the Internet
Direct mail
Sales activities
Marketing consortia
Working with tourist boards
Working with consultants
Case studies and examples of good marketing