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Maritime Economics Management and Marketing

ISBN-10: 0748739866

ISBN-13: 9780748739868

Edition: 2nd 1998 (Revised)

Authors: A. Branch

List price: $99.95
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Book details

List price: $99.95
Edition: 2nd
Copyright year: 1998
Publisher: Routledge
Publication date: 8/3/1998
Binding: Paperback
Pages: 592
Size: 6.75" wide x 9.75" long x 2.00" tall
Weight: 1.254
Language: English

Preface to the third edition
Acknowledgements
International trade and shipping scene
Economics of ship design
Ship investment criteria
Economics of containerization
Multi-modalism
Roll-on/roll-off vessels and their features
Economics of ship operation
Seaports
Logistics
The freight market
Economics of chartering
Ship management
Shipboard management
The international marketing environment
International marketing research
International marketing plans
The international marketing mix and strategies
Computerization
Role of national and international shipping/trade organizations
Political factors
List of addresses of major international trade and shipping organizations
Index