Media Education Literacy, Learning and Contemporary Culture

ISBN-10: 0745628303

ISBN-13: 9780745628301

Edition: 2003

Authors: David Buckingham

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How should education respond to the challenges of an increasingly mediated world? How can it enable young people to become active, critical participants in the media culture that surrounds them? And how can it keep pace with the complex technological, cultural and economic changes that are currently reshaping the contemporary media environment? These are some of the questions that arise in the area of media education or media literacy, as it is sometimes called which is gradually becoming recognized as a key aspect of the school curriculum in many countries. This book takes account of recent changes both in the media and in young peoplersquo;s lives, and provides an accessible and cogent set of principles on which the media curriculum should be based, and a clear rationale for pedagogic practice. It outlines how media educators should respond to contemporary social, political and technological developments, and to the changing role and function of education itself. David Buckingham is one of the leading international experts in the field. He has more than twenty yearsrsquo; experience in media education as a teacher and researcher, and has lectured on the topic around the world. Media Education represents a distillation of his key arguments, and an authoritative analysis of the challenges that lie ahead for media educators.
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Book details

List price: $29.95
Copyright year: 2003
Publisher: Polity Press
Publication date: 9/11/2003
Binding: Paperback
Pages: 232
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.792
Language: English

Preface and Acknowledgements
Why Teach the Media?
What are media?
What is media education?
Why media education?
The evolution of media education in the UK
Democratization and defensiveness
Towards a new paradigm
Moving ahead: teaching and learning
Moving ahead: a bigger picture
A continuing story
New Media Childhoods
Childhood and the media
Changing childhoods
Implications for education
Media Literacies
Defining literacy
A social theory of literacies
Mapping media literacies
Beyond the magic window
Reality problems
The limits of assessment
Why literacy?
The State of the Art
Defining the Field
Key concepts in practice
Conclusion: some general principles
Classroom Strategies
Textual analysis
Contextual analysis
Case studies
Locating Media Education
A separate academic subject: Media Studies
Media education across the curriculum
Media education in language and literature teaching
Media education and ICTs
Vocational media education
Media education beyond the classroom
Media Learning
Becoming Critical
The social functions of 'criticism'
Critical language games
Approaching 'ideology'
Learning critical discourse
Beyond criticism?
Getting Creative
Changing practices
The limits of 'creativity'
The social worlds of production
Writing media
Using genres
Defining Pedagogy
Understanding conceptual learning
Towards a dynamic model
Researching audiences: the social self
Self-evaluation: from practice to theory
Beyond the model
New Directions
Politics, Pleasure and Play
Postmodern identities?
Playful pedagogies
The politics of parody
Working through pleasure?
Digital Literacies
Towards digital literacies
Models of digital production
The meanings of 'access'
Processes and products
Technology and pedagogy
New Sites of Learning
Media education beyond the classroom
Media and youth work
Media and 'informal' learning
Towards deschooling?
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