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Export of Meaning Cross-Cultural Readings of Dallas

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ISBN-10: 0745612954

ISBN-13: 9780745612959

Edition: 2nd 1993

Authors: Tamar Liebes, Elihu Katz

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In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.
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Book details

Edition: 2nd
Copyright year: 1993
Publisher: Polity Press
Publication date: 1/6/1994
Binding: Paperback
Pages: 200
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.682

Daniel Dayan is a Fellow of the Centre National de la Recherche Scientifique, Paris.Elihu Katz is Trustee Professor at the Annenberg School for Communication, University of Pennsylvannia; Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem; and Scientific Director of the Guttman Institute of Applied Social Research.

Introduction to the 1993 Edition
On Viewing Dallas Overseas: Introduction to the Study
Reading Television: Television as Text and Viewers as Decoders
The Research Design
One Moroccan Group: A Transcipt and Commentary
Cultural Differences in the Retelling of an Episode
Mutual Aid in the Decoding of Dallas
Referential Reading
Critical Reading
Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao)
Dallas and Genesis: Primordiality and Seriality in Popular Culture
Dallas as an Educational Game
Name Index
Subject Index