Shoptimism Why the American Consumer Will Keep on Buying No Matter What

ISBN-10: 0743296257

ISBN-13: 9780743296250

Edition: 2009

Authors: Lee Eisenberg

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Book details

List price: $34.00
Copyright year: 2009
Publisher: Free Press
Publication date: 11/3/2009
Binding: Hardcover
Pages: 352
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.144
Language: English

Prologue: The world, stuffed into a little black dress
Them Versus You
A View from Within: The education of a floorwalker
Lost in Retail Space: Giant sponges, swarming algae, and a magic mirror that reflects the future
How We Got Here: The coming of Gen Buy and the selling power of S-E-X
Downtown: In the land of merchant princes, there lurks a master spy
Midtown: The Sell Side can see your house from up here
Brain Wave: The search for the elusive Buy Button
Bombarded: Four ways to think about advertising
You: The new Them
You Versus You
Poor Ewe: Are you a sheep, constantly grazing, easily fleeced?
You Are What You Buy: In search of a Unified Theory
You Are Why You Buy: You buy for (a) status, (b) therapy, and/or (c) it's complicated
The Classic Buyer: Price and value: your head wants to do the right thing
The Romantic Buyer: Novelty and desire: your heart just wants to have fun
The Stop-Me-Before-I-Buy-Again Buyer: Where self-indulgence ends and self-destruction begins
Martians Buy, Venusians Shop: Old myths die hard
Shoptimism: Final closeout: four ways to say Good Buy
Afterword: The perfect gift
Selected Bibliography
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