Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich

Name: Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich
Price: 3.08 USD
Availability: InStock
ISBN: 9780743276696

ISBN-10: 0743276698

ISBN-13: 9780743276696

Edition: N/A

Authors: Jason Zweig

List price: $18.99

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Description:

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. InYour Money and Your Brain,Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions.Your Money and Your Brainoffers some radical new insights into investing and shows investors…

Book details

List price: $18.99
Publisher: Simon & Schuster
Publication date: 9/16/2008
Binding: Paperback
Pages: 352
Size: 6.13" wide x 9.25" long x 1.50" tall
Weight: 0.880
Language: English




Neuroeconomics



"Thinking" and "Feeling"



Greed



Prediction



Confidence



Risk



Fear



Surprise



Regret



Happiness


Appendices


Notes


Acknowledgments


Index