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From Altoids to Zima The Surprising Stories Behind 125 Famous Brand Names

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ISBN-10: 0743257979

ISBN-13: 9780743257978

Edition: 2004

Authors: Evan Morris

List price: $14.99
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Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky…    
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Book details

List price: $14.99
Copyright year: 2004
Publisher: Touchstone
Publication date: 11/9/2004
Binding: Paperback
Pages: 208
Size: 5.00" wide x 6.75" long x 0.50" tall
Weight: 0.330
Language: English

Introduction
Food and Drink
Clothing Technology, Toys, and Assorted Bright Ideas
CarsDrugs and Cosmetics
Bibliography
Acknowledgments