Going Dirty The Art of Negative Campaigning

Name: Going Dirty The Art of Negative Campaigning
Price: 2.66 USD
Availability: InStock
ISBN: 9780742545014

ISBN-10: 0742545016

ISBN-13: 9780742545014

Edition: N/A

Authors: David Mark

List price: $24.95

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Description:

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

Book details

List price: $24.95
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 3/9/2007
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 0.946
Language: English



Acknowledgments



Eye of the Beholder: Defining Negative Campaigning



What Good Old Days? Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War



Going Nuclear 1964: The Rise of Television Attack Ads



Dismissive Politics: The Governor Against the Actor



"The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 1970



Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms



Dole-Gingrich: Going Negative Early and Often



The Politics of Fear: Negative Campaigning in the Post-9/11 World



Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity



A Double-Edged Sword: When Negative Campaigning Backfires



Hitting the Mark: Negative Campaigning Efforts That Just Plain Worked



It's in the Mail: Negative Campaigning Comes Home



Conclusion: The Future of Negative Campaigning



A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections


Selected Bibliography


Index


About the Author