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Going Dirty The Art of Negative Campaigning

ISBN-10: 0742545016

ISBN-13: 9780742545014

Edition: N/A

Authors: David Mark

List price: $24.95
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Description:

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
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Book details

List price: $24.95
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 3/9/2007
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 0.946
Language: English

Dave Mark is a long-time Mac developer and author and has written a number of books on Macintosh development, including Learn C on the Macintosh , The Macintosh Programming Primer series, and Ultimate Mac Programming . His blog can be found at www.davemark.com .

Acknowledgments
Eye of the Beholder: Defining Negative Campaigning
What Good Old Days? Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War
Going Nuclear 1964: The Rise of Television Attack Ads
Dismissive Politics: The Governor Against the Actor
"The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 1970
Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms
Dole-Gingrich: Going Negative Early and Often
The Politics of Fear: Negative Campaigning in the Post-9/11 World
Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity
A Double-Edged Sword: When Negative Campaigning Backfires
Hitting the Mark: Negative Campaigning Efforts That Just Plain Worked
It's in the Mail: Negative Campaigning Comes Home
Conclusion: The Future of Negative Campaigning
A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections
Selected Bibliography
Index
About the Author