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Strategic Copywriting How to Create Effective Advertising

ISBN-10: 074253068X

ISBN-13: 9780742530683

Edition: 2004

Authors: Edd Applegate

List price: $44.95
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Description:

'Strategic Copywriting' is a detailed how-to guide on techniques for writing & designing ads in newspapers, magazines, & other print media, as well as those broadcast on radio & television.
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Book details

List price: $44.95
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 9/27/2004
Binding: Paperback
Pages: 256
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

Research
Creative strategy
Headlines and slogans
Body copy
An introduction to design
Newspaper advertising
Magazine advertising
Radio advertising
Television advertising
Direct mail advertising
Internet advertising
Other media advertising
Public relations and corporate advertising
Advertising copy research
Advice on how to get a job in advertising