Skip to content

Political Campaign Communication Principles and Practices

Spend $50 to get a free DVD!

ISBN-10: 0742529681

ISBN-13: 9780742529687

Edition: 5th 2004 (Revised)

Authors: Judith S. Trent, Robert V. Friedenberg

List price: $36.95
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!
Customers also bought

Book details

List price: $36.95
Edition: 5th
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 12/17/2003
Binding: Paperback
Pages: 424
Size: 6.00" wide x 8.75" long x 1.25" tall
Weight: 1.188
Language: English

Series Foreword
Principles of Political Campaign Communication
Communication and Political Campaigns: A Prologue
Importance of Political Campaigns
Changes in the Political Campaign
Technology in the 1996 Presidential Campaign
Communication and Political Campaigns
Organization and Preview of Chapters
Communicative Functions of Political Campaigns
First Political Stage: Surfacing
Second Political Stage: Primaries
Third Political Stage: Nominating Conventions
Fourth Political Stage: The General Election
Communicative Styles and Strategies of Political Campaigns
Preliminary Considerations
Styles and Strategies of Campaigns
Communicative Mass Channels of Political Campaigning
Early Studies
Contemporary Studies
Communicative Types and Functions of Televised Political Advertising
Historical Development
Types and Functions of Political Ads
Televised Attack Advertising When the Candidate Is a Woman
A Final Question
Practices of Political Campaign Communication
Public Speaking in Political Campaigns
The Decision to Speak
The Speech
Political Speechwriting
Surrogate Speakers
Recurring Forms of Political Campaign Communication
Announcement Speeches
Acceptance Addresses
News Conferences
Debates in Political Campaigns
History of Political Debates
Deciding Whether to Debate
Applying the Conditions Requisite for Political Debates
Political Debate Strategies
Effects of Political Debates
Interpersonal Communication in Political Campaigns
Interpersonal Communication between Candidates and Voters
Interpersonal Communication between the Candidate and Prospective Financial Contributors
Interpersonal Communication between Voters
Advertising in Political Campaigns
Developing a Master Plan for Political Advertising
Basic Considerations in the Selection of Political Advertising Media
Campaign Advertising Strategies
Media and Other Types of Political Consultants
Functions of Political Consultants
Political Campaign Communication: An Epilogue
Selected Bibliography