Strategic Political Communication Rethinking Social Influence, Persuasion, and Propaganda
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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 10/14/2003
Size: 5.75" wide x 9.00" long x 0.50" tall
|List of Illustrations|
|In Defense of Social Influence and Social Marketers|
|Social Psychology: Understanding Human Behavior and Social Influence|
|Social Influence Models|
|Identifying and Targeting Those You Want to Influence|
|The Individual in a Mass-Mediated World|
|Propaganda Tactics and Principles|
|The Personality Strength (PS) Scale and Weighting|
|Goebbels's Propaganda Machine|
|About the Authors|