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Strategic Political Communication Rethinking Social Influence, Persuasion, and Propaganda

ISBN-10: 0742528820

ISBN-13: 9780742528826

Edition: 2004

Authors: Karen S. Johnson-Cartee, Gary Copeland

List price: $37.00
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Description:

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
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Book details

List price: $37.00
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 10/14/2003
Binding: Paperback
Pages: 248
Size: 5.75" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English

List of Illustrations
In Defense of Social Influence and Social Marketers
Social Psychology: Understanding Human Behavior and Social Influence
Social Influence Models
Identifying and Targeting Those You Want to Influence
The Individual in a Mass-Mediated World
Propaganda Strategies
Propaganda Tactics and Principles
The Personality Strength (PS) Scale and Weighting
Goebbels's Propaganda Machine
References
Index
About the Authors