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Ads, Fads, and Consumer Culture Advertising's Impact on American Character and Society

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ISBN-10: 0742527247

ISBN-13: 9780742527249

Edition: 2nd 2003

Authors: Arthur Asa Berger

List price: $26.95
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Description:

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!
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Book details

List price: $26.95
Edition: 2nd
Copyright year: 2003
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 1/28/1955
Binding: Paperback
Pages: 216
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.638
Language: English

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

Preface
Acknowledgments
Advertising in American Society
Consumer Cultures
Advertising and the Communication Process
Running It Up a Flagpole to See If Anyone Salutes
Sexuality and Advertising
Political Advertising
The Marketing Society
Analyzing Print Advertisements or: Six Ways of Looking at a Fidji Perfume Advertisement
Analyzing Television Commercials: The Macintosh "1984" Commercial
Where Next?
Appendix
Glossary
Bibliography
Index
About the Author