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Provocateur Images of Women and Minorities in Advertising

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ISBN-10: 0742524981

ISBN-13: 9780742524989

Edition: 2nd 2004

Authors: Anthony Joseph Paul Cortese

List price: $32.95
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Description:

This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. Visit our website for sample chapters!
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Book details

List price: $32.95
Edition: 2nd
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 4/19/2004
Binding: Paperback
Pages: 200
Size: 7.00" wide x 9.75" long x 0.50" tall
Weight: 0.792
Language: English

Preface to the Second Edition
Preface to the First Edition
Representations, Multiculturalism, and Mass Media
Visual Attraction, Body Display, and Advertising
Constructed Bodies, Deconstructing Ads: Sexism in Advertising
Symbolic Racism in Advertising
Ethnic Advertising
Speed and Fragmentation: Toward Postmodern Consciousness
Advertising Evaluation
Glossary
References
Index
About the Author