Provocateur Images of Women and Minorities in Advertising

Name: Provocateur Images of Women and Minorities in Advertising
Price: 4.13 USD
Availability: InStock
ISBN: 9780742524989

ISBN-10: 0742524981

ISBN-13: 9780742524989

Edition: 2nd 2004

Authors: Anthony Joseph Paul Cortese

List price: $32.95

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Description:

This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. Visit our website for sample chapters!

Book details

List price: $32.95
Edition: 2nd
Copyright year: 2004
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 4/19/2004
Binding: Paperback
Pages: 200
Size: 7.00" wide x 9.75" long x 0.50" tall
Weight: 0.792
Language: English



Preface to the Second Edition


Preface to the First Edition



Representations, Multiculturalism, and Mass Media



Visual Attraction, Body Display, and Advertising



Constructed Bodies, Deconstructing Ads: Sexism in Advertising



Symbolic Racism in Advertising



Ethnic Advertising



Speed and Fragmentation: Toward Postmodern Consciousness



Advertising Evaluation


Glossary


References


Index


About the Author