Rock Brands Selling Sound in a Media Saturated Culture

Name: Rock Brands Selling Sound in a Media Saturated Culture
Price: 10.94 USD
Availability: InStock
ISBN: 9780739146354

ISBN-10: 0739146351

ISBN-13: 9780739146354

Edition: 2010

Authors: Elizabeth Barfoot Christian, Jeremy V. Adolphson, Bob Batchelor, Michael Bertrand, Hazel James Cole

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Book details

List price: $56.99
Copyright year: 2010
Publisher: Lexington Books/Fortress Academic
Publication date: 12/22/2010
Binding: Paperback
Pages: 344
Size: 6.21" wide x 9.09" long x 0.87" tall
Weight: 1.232
Language: English



Introduction



Leaving a Lasting Impression-Why Branding Works



Kiss Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History




Highway to Heavenly Profits: The Marriage of AC/DC and Walmart




The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal




"Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?




Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews




Fandom of the Internet: Musician Communication with Fans




Image Is Everything-How Religion and Politics Play in Pop Music Culture



Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating




Leading People to Rock: Evangelism in the Music of Bon Jovi




It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity




Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll




Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity




Country Crooners and FOX News: Country Music and the FOX Brand




Outlasting Your 15 Minutes-Making the Medium Work for You in Life and Death



"If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.




Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture




Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution




How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley




When Death Goes Digital: Michael Jackson, Twenty-First Century Celebrity Death, and the Hero's Journey



Acknowledgments


Index


About the Contributors


About the Editor