Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media

ISBN-10: 0739140043

ISBN-13: 9780739140048

Edition: 2011

Authors: John Alle Hendricks, Alan Albarran, Alexander Cohen, Tony R. DeMars

List price: $29.95
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Book details

List price: $29.95
Copyright year: 2011
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 7/15/2011
Binding: Paperback
Pages: 312
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English

List of Figures and Tables
Change: Technology, Economic Implications, and Consumer Behaviors
New Media: New Technology, New Ideas or New Headaches
Media Management: The Changing Media Industry and Adaptability
DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off
The Obstinate Audience Revisited: The Decline of Network Advertising
Going Viral: Mass Media Meets Innovation
Implications of New Media Technologies
The First Domino: The Recorded Music Industry and New Technology
Changes and Challenges in the Print Industry: The New Landscape of the Print Media
Challenges and Opportunities, New Models, and the Emergence of the Next Newsroom
Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices
How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones
Making Money with Mobile
Cinema in the Age of RWX Culture
Local Market Radio: Programming and Operations in a New Media World
About the Editor
About the Contributors
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