Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2011
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 7/15/2011
Size: 6.00" wide x 8.75" long x 0.75" tall
|List of Figures and Tables|
|Change: Technology, Economic Implications, and Consumer Behaviors|
|New Media: New Technology, New Ideas or New Headaches|
|Media Management: The Changing Media Industry and Adaptability|
|DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off|
|The Obstinate Audience Revisited: The Decline of Network Advertising|
|Going Viral: Mass Media Meets Innovation|
|Implications of New Media Technologies|
|The First Domino: The Recorded Music Industry and New Technology|
|Changes and Challenges in the Print Industry: The New Landscape of the Print Media|
|Challenges and Opportunities, New Models, and the Emergence of the Next Newsroom|
|Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices|
|How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones|
|Making Money with Mobile|
|Cinema in the Age of RWX Culture|
|Local Market Radio: Programming and Operations in a New Media World|
|About the Editor|
|About the Contributors|