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Good Life Sacramento's Consumer Culture

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ISBN-10: 0738525243

ISBN-13: 9780738525242

Edition: 2008

Authors: Steven M. Avella

List price: $19.99
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Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our cities from a unique perspective. The Good Life approaches Sacramentos history from the bottom up, with a look at the citys past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of…    
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Book details

List price: $19.99
Copyright year: 2008
Publisher: Arcadia Publishing
Publication date: 5/14/2008
Binding: Paperback
Pages: 160
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 0.836
Language: English

Acknowledgmentsp. viii
Introductionp. x
"The Selling Force" Mass Consumption, Sacramento-Stylep. 13
"You Can't Live Without Them Here" Automobilesp. 39
"Push the Cart Around and 'Round" Grocery Shoppingp. 67
"Preeminently a City of Homes" Housingp. 93
"The Advantageous Display of Goods" Department Stores and Shopping Mallsp. 121
Afterwordp. 149
Bibliographyp. 150
Indexp. 155
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