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Gonzo Marketing Winning Through Worst Practices

ISBN-10: 0738207691

ISBN-13: 9780738207698

Edition: 2002 (Reprint)

Authors: Christopher Locke

List price: $15.00
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Description:

Christopher Locke's guide promotes an effective method of marketing ideas undistorted by hype using the Internet. Gonzo Marketing provides a counter-intuitive, but highly pragmatic, approach to working in the new online marketplace.
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Book details

List price: $15.00
Copyright year: 2002
Publisher: Basic Books
Publication date: 10/17/2002
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.25" long x 0.75" tall
Weight: 0.792
Language: English

Acknowledgements
Introduction: Participating in the Scene
Eight Miles High: The View from 40,000 Feet
The Value Proposition
Code Blue in the Marketing Ward
Stories as Strange Attractors
Social Marketing and Public Journalism
From Micromedia to Micromarkets
The Gonzo Model
Champions of the World
Notes
Index
About the Author