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| Acknowledgments | |
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| Headlines | |
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| Headlines: The Prime Seller of Newspapers and the Copy Editors Who Write Them | |
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| What Kind of People Work on the "Desk"? | |
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| A Career That Lasts Beyond Retirement | |
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| Headlines: The Door to Copy-Editing Mastery | |
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| It's Your Turn to Write a Headline | |
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| A Gallery of Classic Headline Gaffes | |
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| Serious Stories = Serious Headlines | |
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| "Counting" the Headline | |
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| The Copydesk Routine | |
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| Two Systems for Doing the Count | |
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| Counting in Numerical Sequence | |
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| Counting by Character Widths | |
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| Into Action | |
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| Deciphering the Head Order | |
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| Learning Attitude Adjustments | |
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| Specialty Headlines | |
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| Kickers | |
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| Hammerheads (a.k.a. Hammers) and Wickets | |
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| The Slammer | |
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| Tripods | |
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| Sidesaddles | |
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| The Master Lists of Forbidden Words in Headlines | |
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| Forbidden Words: Sports | |
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| Forbidden Words: Hard News | |
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| Alleged and Accused | |
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| Setting Up a Work Regimen and Determining the First Word (the Subject)--and the Second (the Verb) | |
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| Setting Up a System | |
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| Find Out "Whodunit" and the Headline's First Word Will Appear | |
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| What to Do When You Hear "Voices" | |
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| The Headline's Second Word: The Verb | |
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| What to Do About "Is" and "Are"--the "To-Be" Verbs | |
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| Agreement of Subjects with Their Verbs | |
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| Down Among the Collectives, Agreement Is Still in the Eye of the Beholder: Is It "The Couple Was" or "The Couple Were"? | |
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| The Verb as the Headline's First World: The "Verb Head" | |
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| Headline Punctuation, Abbreviations, and the Use of Numbers and Symbols | |
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| Periods | |
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| Commas | |
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| Semicolons | |
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| Quotation Marks | |
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| Colons | |
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| Dashes and Parentheses in Feature Stories | |
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| Apostrophes | |
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| Question Marks | |
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| Exclamation Points | |
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| Abbreviations | |
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| Acronyms | |
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| Numbers and Symbols | |
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| Line Breaks, Decks, Jumps--and Second-Day Headlines | |
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| Line Breaks | |
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| Decks (a.k.a. ROS or Read-Outs) | |
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| Subheads | |
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| Second-Day Heads | |
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| Jump Headlines and "Continued" Lines | |
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| The Art of Writing Feature Headlines | |
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| The Clever-Headline Writer | |
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| The Masters of the "Clever" Head | |
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| Different Papers, Different Head Styles | |
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| Boning Up on Style Before Starting on a Copydesk | |
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| Counts Too Short or Too Long? | |
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| Names in Headlines | |
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| Headline Styles for News of Fires, Accidents, and Major Disasters | |
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| Copy Editing | |
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| An Overall Look at Copy Editing Today | |
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| The Impact of the "Maestro" System and Pagination | |
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| Attitude and Editing | |
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| The Editing Routine | |
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| Into Action | |
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| Editing Features and Opinion Pieces | |
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| Editing by Computer | |
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| Hard-Copy Editing | |
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| Editing for Organization | |
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| A New Method for Editing a News Story's Organization | |
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| The Basics of Newspaper Story Organization | |
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| Hard-News Organization | |
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| How to Code a Story | |
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| Coding "Delayed" Leads and Discovering Buried Leads | |
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| Feature Story Organization | |
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| Organization of Second-Day Stories and a Series of Articles | |
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| Some Last Words on Editing for Organization | |
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| Editing the Lead | |
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| Editing Hard-News Leads | |
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| Immediate Leads | |
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| Editing Other Styles of Immediate Leads | |
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| Delayed Leads | |
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| The "You" Lead | |
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| Editing Feature Leads | |
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| Editing the Close and Quotes | |
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| The Hard-News Close | |
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| Feature-Story Closes | |
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| Editing Quotations | |
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| Detecting "Phony" Quotes | |
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| Editing Quotes from the Unschooled or the Foreign Born | |
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| Which Quotes Should Be Killed? | |
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| Partial Quotes | |
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| Placement of Quotation Attributions | |
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| Adds and Trims | |
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| Adds | |
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| Trims | |
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| Major Trims | |
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| Notebook Dumping and Stray-Fact Hitchhikers | |
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| Minor Trims | |
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| Lancing the Boils and Bloodsuckers in Sentences | |
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| Editing Stories Involving Numbers | |
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| Suspicious Numbers | |
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| Recognizing Statistical Bias | |
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| Suspicious Research Numbers | |
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| Understanding Property Taxes | |
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| Editing Percentages | |
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| How to Calculate Percentages | |
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| Figuring the Percentages of Increases and Decreases | |
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| Stock Market News | |
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| Editing the Market's Ups and Downs | |
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| "Times as Great" Is Not "Times Greater Than" | |
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| Nautical Numbers | |
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| Betting Odds | |
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| The Writing Style Used for Numbers | |
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| Attributions, Identifications, and Second References | |
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| Attribution Form and the Venerable "Said" | |
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| Attribution Placement | |
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| Identifying Sources in Attributions | |
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| Coping with Long Titles | |
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| Second and Subsequent References to Sources in the News | |
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| Pronouns in Second References: When "He" and "She" Become "Their" and "They" | |
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| Catching Errors in Grammar and Usage (That/Which, Who/Whom, Parallelism, Subjunctive Mood, and Other Pitfalls) | |
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| As and Like | |
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| Because and Since | |
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| Lay, Lie, and Pay | |
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| Like and Such As | |
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| On | |
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| Should and Shall | |
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| Where | |
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| While | |
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| Who and Whom | |
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| Who's/Whose and It's/Its | |
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| Parallelism | |
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| Relative Pronouns: That, Which, and Who | |
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| Verb-Agreement Dilemmas | |
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| Split Infinitives | |
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| Subjunctive Mood | |
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| Transition Words and Forbidden Words in Text | |
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| Hard-News Transitions | |
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| Feature Story Transitions | |
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| The Master List of Forbidden Words and Expressions in Copy | |
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| Forbidden Terms in Text | |
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| Writing and Editing Captions | |
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| Making Captions Fit | |
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| Writing the Caption | |
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| The State of the Caption Elsewhere | |
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| L = Look Before You Leap | |
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| O = Subtract the Obvious by Adding Substance | |
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| M = Reflect the Mood of the Illustration | |
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| I = Check Identifications | |
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| S = Spelling and Grammar | |
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| A = Accuracy and Preventing Litigation | |
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| Accuracy and Libel | |
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| Two Safeguards for Headlines and Copy: Pursuing Accuracy and Avoiding Lawsuits | |
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| Joseph Pulitzer: "What a newspaper needs ... is ... accuracy, accuracy, accuracy!" | |
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| Time, Inc. Publications: Role Models for Exemplary Accuracy | |
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| Lawsuits: College Publications Are Eligible Too | |
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| Even When Papers Win, the Lawsuit Is a Lose-Lose Situation | |
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| "Serial Killer Arrested," "Marijuana Cases," and Other Libelous Headlines | |
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| War Stories of "Near Misses" and "Direct Hits" May Be the Best Libel Teachers | |
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| The Increase of Multimillion-Dollar Lawsuits and the Uniform Correction Law | |
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| A Sampler of Practical Protective Systems for Copy Editors | |
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| Job Hazards: Dealing with Too Many Earthquakes, Monicas, and Shootings | |
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| Notes | |
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| Glossary of Copydesk Terms | |
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| Bibliography | |
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| Index | |