B2B How to Build a Profitable E-Commerce Strategy

Name: B2B How to Build a Profitable E-Commerce Strategy
Availability: OutOfStock
ISBN: 9780738203348

ISBN-10: 0738203343

ISBN-13: 9780738203348

Edition: 2000

Authors: Michael J. Cunningham

List price: $27.00

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This text provides a blueprint for creating a profitable business-to-business Web strategy, describing B2B success stories such as Cisco Systems and Dell Computer, and smaller trailblazers including VerticalNet and eCredit.com.

Book details

List price: $27.00
Copyright year: 2000
Publisher: Basic Books
Publication date: 11/1/2000
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 10.00" long x 1.00" tall
Weight: 1.232
Language: English



Preface


Acknowledgments


Fundamentals of B2B E-Commerce


A New Focus


Innovation in Action: B2B Best Practices


Building Alliances


Selecting B2B Applications, Services, And, Saftware


Essential E-Commerce Technologies


Designing a B2B Business


The River Wild: Changing an Organization in Real Time


Last Words on B2B Strategy


Glossary


Recommended Reading


Index