Richard Jurin, PhD, is an associate professor in the College of Natural and Health Sciences at the University of Northern Colorado. His research interests include worldviews as barriers to sustainability, sustainable development, business leadership for sustainability, and sustainability in tourism and interpretation.Dr. Jurin has two other books to his credit as well as book chapters and numerous articles on sustainability and related issues. He has made dozens of professional presentations on sustainability, including keynote presentations at national conferences. He received the University of Northern Colorado Academic Leadership Excellence Award for 2010-11.