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Leisure Programming for Baby Boomers

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ISBN-10: 0736073639

ISBN-13: 9780736073639

Edition: 2009

Authors: Lynda J. Cochran, Anne M. Rothschadl, Jodi L. Rudick

List price: $37.00
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This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.
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Book details

List price: $37.00
Copyright year: 2009
Publisher: Human Kinetics
Publication date: 5/19/2009
Binding: Paperback
Pages: 224
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.034
Language: English

Are You Ready for the Boomers?
What Drives Boomers?
Marketing to Baby Boomers
Adopting a Boomer Lens
Getting Groovy: Arts and Culture Program Ideas
Pursuing Pathways: Education Program Ideas
Life Is an Adventure: Outdoor Adventure Program Ideas
Move to the Beat: Healthy Living Program Ideas
Hit the Road: Travel Program Ideas
The Boomer Future