Arts and Cultural Programming A Leisure Perspective

ISBN-10: 0736065644

ISBN-13: 9780736065641

Edition: 2008

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"The text raws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses the leisure and recreation perspective to present the essential principles of arts and cultural programming to plan, design, manage, and evaluate events."--BOOK JACKET.
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Book details

List price: $46.00
Copyright year: 2008
Publisher: Human Kinetics Publishers
Publication date: 3/3/2008
Binding: Paperback
Pages: 264
Size: 8.50" wide x 11.00" long x 0.60" tall
Weight: 1.584
Language: English

Orientation to arts and cultural programming
Overview of arts and cultural programming
Programming approaches
Programming tasks and functions
Applying program theory to practice
Pulling the pieces together : managing programs
Cultivating program audiences
Evaluating and documenting programs
Economics of programming : arts financial management from macro to micro
Program marketing
Arts and cultural programs in context
Special events
Community arts
Cultural programming
Performing arts programming
Imagining the future of arts and cultural programming
References and resources
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