Recreation, Event, and Tourism Businesses Start-Up and Sustainable Operations
List price: $61.00
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Description: "Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations reveals the keys to business success in the commercial recreation, event, and tourism sector. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. In this book the authors have combined their expertise as both business owners and professors to offer a comprehensive and industry-specific course textbook and step-by-step guide for business start-up." "Recreation, Event, and Tourism Businesses presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. The book's business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It also lays out important strategies for starting a business and shares best practices based on successful recreation businesses."--BOOK JACKET.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $61.00
Copyright year: 2008
Publisher: Human Kinetics Publishers
Publication date: 8/25/2008
Size: 8.50" wide x 11.00" long x 0.67" tall
|Your Commercial Recreation, Event, and Tourism Business Adventure|
|Entrepreneurship and the Business Planning Process|
|Business Concept: Products and Services|
|Retail, Other Profit Centers, and Facilities|
|Market Analysis, Target Markets, and Competitive Analysis|
|Marketing, Promotions, and Communications|
|Management Principles and Practices|
|Management, Leadership, and Team Building|
|Service Quality Management and Customer Loyalty|
|Ethics, Environmental Management, and Sustainability|
|Protecting Your Assets: Liability and Risk Management|
|Pulling the Plan Together|
|Financial Planning and Analysis|
|Completing and Implementing the Business Plan|
|Preparing for a Career in Commercial Recreation, Events, and Tourism|