Recreation, Event, and Tourism Businesses Start-Up and Sustainable Operations

ISBN-10: 0736063536

ISBN-13: 9780736063531

Edition: 2008

Authors: Robert Pfister, Patrick Tierney

List price: $61.00
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Description:

"Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations reveals the keys to business success in the commercial recreation, event, and tourism sector. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. In this book the authors have combined their expertise as both business owners and professors to offer a comprehensive and industry-specific course textbook and step-by-step guide for business start-up." "Recreation, Event, and Tourism Businesses presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. The book's business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It also lays out important strategies for starting a business and shares best practices based on successful recreation businesses."--BOOK JACKET.
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Book details

List price: $61.00
Copyright year: 2008
Publisher: Human Kinetics Publishers
Publication date: 8/25/2008
Binding: Paperback
Pages: 296
Size: 8.50" wide x 11.00" long x 0.67" tall
Weight: 1.782
Language: English

Preparation
Your Commercial Recreation, Event, and Tourism Business Adventure
Entrepreneurship and the Business Planning Process
Planning Basics
Business Concept: Products and Services
Retail, Other Profit Centers, and Facilities
Market Analysis, Target Markets, and Competitive Analysis
Marketing, Promotions, and Communications
Management Principles and Practices
Management, Leadership, and Team Building
Service Quality Management and Customer Loyalty
Ethics, Environmental Management, and Sustainability
Protecting Your Assets: Liability and Risk Management
Pulling the Plan Together
Financial Planning and Analysis
Completing and Implementing the Business Plan
Preparing for a Career in Commercial Recreation, Events, and Tourism
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