Sport Promotion and Sales Management

Name: Sport Promotion and Sales Management
Price: 46.13 USD
Availability: InStock
ISBN: 9780736003209

ISBN-10: 0736003207

ISBN-13: 9780736003209

Edition: 2002

Authors: Richard L. Irwin, William Anthony Sutton, Laurence McCarthy

List price: $59.00

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Description:

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Book details

List price: $59.00
Copyright year: 2002
Publisher: Human Kinetics Publishers
Binding: Hardcover
Pages: 472
Size: 11.50" wide x 8.75" long x 1.25" tall
Weight: 3.388
Language: English

Foreword	p. ix
Preface	p. xi
Acknowledgments	p. xiii
Introduction to Sport Promotion and Sales	p. 1
Theoretical Foundations for Effective Sport Promotion and Sales	p. 27
Incentivizing Sport Consumers	p. 53
Indirect Promotion and Sales Strategies	p. 81
Effective Direct Sales Techniques for Sport Organizations	p. 99
The Role of Advertising in Strategic Brand Communications	p. 139
Supplying and Manufacturing Media Content	p. 171
The Promotional Role of Sport Sponsorship	p. 205
The Promotional Merits of Licensing	p. 241
The Role of Community Relations in Promoting and Selling the Sport Product	p. 265
Atmospherics As a Sport Promotion Tool	p. 293
The Role of Technology in Sport Promotion and Sales	p. 323
Managing Risk in Sport Promotion and Sales	p. 345
Aftermarketing: Developing Relationships and Creating Lifetime Value With Customer Service	p. 381
Redbirds FansFirst Plan 2001	p. 405
NCAA Media Credentials Application	p. 413
Endnotes	p. 423
Index	p. 447
About the Authors	p. 457
Table of Contents provided by Syndetics. All Rights Reserved.