Sport Promotion and Sales Management
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Description: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $59.00
Copyright year: 2002
Publisher: Human Kinetics Publishers
Size: 11.50" wide x 8.75" long x 1.25" tall
|Introduction to Sport Promotion and Sales||p. 1|
|Theoretical Foundations for Effective Sport Promotion and Sales||p. 27|
|Incentivizing Sport Consumers||p. 53|
|Indirect Promotion and Sales Strategies||p. 81|
|Effective Direct Sales Techniques for Sport Organizations||p. 99|
|The Role of Advertising in Strategic Brand Communications||p. 139|
|Supplying and Manufacturing Media Content||p. 171|
|The Promotional Role of Sport Sponsorship||p. 205|
|The Promotional Merits of Licensing||p. 241|
|The Role of Community Relations in Promoting and Selling the Sport Product||p. 265|
|Atmospherics As a Sport Promotion Tool||p. 293|
|The Role of Technology in Sport Promotion and Sales||p. 323|
|Managing Risk in Sport Promotion and Sales||p. 345|
|Aftermarketing: Developing Relationships and Creating Lifetime Value With Customer Service||p. 381|
|Redbirds FansFirst Plan 2001||p. 405|
|NCAA Media Credentials Application||p. 413|
|About the Authors||p. 457|
|Table of Contents provided by Syndetics. All Rights Reserved.|