Hot Text Web Writing that Works

Name: Hot Text Web Writing that Works
Price: 3.59 USD
Availability: InStock
ISBN: 9780735711518

ISBN-10: 0735711518

ISBN-13: 9780735711518

Edition: 2002

Authors: Jonathan Price, Lisa Price

List price: $40.00

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Description:

This book presents style guidelines based on quantitative research and practitioner lore about what works on the web, what flops, and what looks like leftover newsprint. It shows how to apply those guidelines to many common Internet genres such as customer assistance, product descriptions, distance learning, marketing emails, or webzines. The book also includes case studies of the prose from popular sites-two page spreads that will show a screenshot, and analysis of the prose to see how well it works. As more companies recognize that their survival depends on putting the whole company up on the web, everyone will have to write material that appears on the website-not just specialists in IT,…

Book details

List price: $40.00
Copyright year: 2002
Publisher: Pearson Education
Publication date: 1/11/2002
Binding: Paperback
Pages: 528
Size: 7.00" wide x 8.75" long x 1.00" tall
Weight: 1.848
Language: English



Home Page



Catch the Net Spirit



Who Am I Writing for, and Incidentally, Who Am I?



What Kind of Thing Am I Creating?



What Will the Web Do to My Text?



Attention!



Write Like a Human Being



Idea #1: Shorten That Text



Idea #2: Make Text Scannable



Idea #3: Cook Up Hot Links



Idea #4: Build Chunky Paragraphs



Idea #5: Reduce Cognitive Burdens



Idea #6: Write Menus That Mean Something



Fine-Tune Your Style for the Genres



Writing in a Genre



Creating Customer Assistance That Actually Helps



Persuading Niche Markets, Individuals, and the Press



Making News That Fits



Entertaining People Who Like to Read



Getting a Job



Become a Pro



So You Wannabe a Web Writer or Editor



Backup



Writerly Sites



If You Like to Read


Index