Hot Text Web Writing that Works
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Description: This book presents style guidelines based on quantitative research and practitioner lore about what works on the web, what flops, and what looks like leftover newsprint. It shows how to apply those guidelines to many common Internet genres such as customer assistance, product descriptions, distance learning, marketing emails, or webzines. The book also includes case studies of the prose from popular sites-two page spreads that will show a screenshot, and analysis of the prose to see how well it works. As more companies recognize that their survival depends on putting the whole company up on the web, everyone will have to write material that appears on the website-not just specialists in IT, or Marketing, or some out-sourced agency. This is the handbook for those people.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $40.00
Copyright year: 2002
Publisher: Pearson Education
Publication date: 1/11/2002
Size: 7.00" wide x 8.75" long x 1.00" tall
|Catch the Net Spirit|
|Who Am I Writing for, and Incidentally, Who Am I?|
|What Kind of Thing Am I Creating?|
|What Will the Web Do to My Text?|
|Write Like a Human Being|
|Idea #1: Shorten That Text|
|Idea #2: Make Text Scannable|
|Idea #3: Cook Up Hot Links|
|Idea #4: Build Chunky Paragraphs|
|Idea #5: Reduce Cognitive Burdens|
|Idea #6: Write Menus That Mean Something|
|Fine-Tune Your Style for the Genres|
|Writing in a Genre|
|Creating Customer Assistance That Actually Helps|
|Persuading Niche Markets, Individuals, and the Press|
|Making News That Fits|
|Entertaining People Who Like to Read|
|Getting a Job|
|Become a Pro|
|So You Wannabe a Web Writer or Editor|
|If You Like to Read|