Trademarks and Unfair Competition 3e
Edition: 3rd 2011 (Revised)
List price: $195.00
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Description: Students and instructors alike will welcome the new edition of this highlyaccessible and engaging casebook. Thoroughly updated to reflect recentdevelopments, Trademarks and Unfair Competition: Law and Policy, SecondEdition, continues to feature a complete, balanced, and teachable approachto the trademarks and unfair competition course.This comprehensive casebook is well written and clearly organized. Amongthe features that make it a success:The many strands of trademark and unfair competition doctrine are clearlypresented using a coherent conceptual framework that is divided into threeparts: foundation and purposes, creation, and scope and enforcement.The authors enhance the traditional case and note format by summarizingproblems to help students better understand the intricacies of key topics.Visual aids are used throughout the book to help illustrate more complicatedissues.Numerous Internet-related trademark issues are featured, such ascybersquatting and domain name disputes; the relationship between trademarksand domain names is addressed.International trademark issues are skillfully integrated with domestic issues.Trade dress protection is given thorough treatment and is integrated withissues of word mark protection.A helpful Teacher's Manual that analyzes the cases and problems.New to the Second Edition:Comprehensive and systematic organization of developing case law on the natureof the defendant's use that is required for infringement, including keywordadvertising cases and litigation involving other internet advertising practicesUp-to-date coverage of the recent legislative revision of trademark dilutionlawNew developments regarding the fair use defenses and other defenses totrademark infringement
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $195.00
Copyright year: 2011
Publisher: Wolters Kluwer Law & Business
Publication date: 8/13/2010
Size: 7.75" wide x 10.50" long x 1.75" tall
|Foundations and Purposes of Trademark and Unfair Competition Law|
|Introduction to Trademarks and Unfair Competition Law|
|Creation of Trademark Rights|
|Scope and Enforcement of Trademark Rights|
|Geographic Limits on Trademark Rights|
|Confusion-Based Trademark Liability Theories|
|Non-Confusion-Based Trademark Enforcement Theories|
|Permissible Uses of Another's Trademarks|
|Trade Identity Rights in One's Persona: Endorsement, Attribution, and Publicity|