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Language of Trust Selling Ideas in a World of Skeptics

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ISBN-10: 0735204756

ISBN-13: 9780735204751

Edition: 2010

Authors: Michael Maslansky, Gary DeMoss, Scott West, David Saylor

List price: $25.00
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Description:

What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: • The mechanics…    
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Book details

List price: $25.00
Copyright year: 2010
Publisher: Penguin Publishing Group
Publication date: 5/4/2010
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 8.75" long x 1.25" tall
Weight: 0.836
Language: English

Gary DeMoss is director of Van Kampen Consulting, which provides communication and relationship skills training to financial advisors. He is a former award-winning corporate sales and marketing executive and continues to speak to industry groups on sales and marketing topics. He has a bachelor's degree in business from Miami University, Oxford, Ohio.

David Saylor is Founder and President of On the Upswing, an education, training and consulting company that was formed in Jackson, Michigan. He is a native Michigander and graduate from William G. Mather High School in Munising. He earned a B.S. Metallurgical Engineering degree from Michigan Technological University. He has served in a variety of positions in Engineering and Manufacturing Management throughout his career. He is also the happy father of seven children from only one marriage - to his beautiful wife Mary Jane.He has spent his life with about thirty books in his head. During a recent spate of unemployment, this one popped out. Provided he enjoys enough longevity or…